Fruit trends

Overall, new product numbers across all fruit categories have seen a steady growth during the last couple of years. More than 4,500 products have been introduced in major global markets in the first nine months of 2004. New products have been introduced in 11 product categories including products in the main fruit category (fresh and minimally processed fruit, fruit juice and juice drinks, canned fruits, dried fruits, frozen fruits), and fruit-containing products (spreads, confectionaries, dairy products, frozen desserts, non-alcoholic beverages excluding juices, and alcoholic beverages). In general, fruits are highly regarded for their variety, convenience and health benefits. Fresh-cut fruits are making the product more convenient and popular. With more consumers embracing new flavours and healthy snacks, fresh-cut fruits are well positioned to benefit from this trend. Product innovations and new packaging designs will be key in raising sales from these products. Currently, supermarkets and mass merchandise stores are primary market outlets for these products. But, as the share of new packaged fresh-cut fruits marketed through these channels grow, lack of shelf space may compel suppliers to increase sales through alternative market outlets such as restaurants and fast food chains.
  
Source: productcenter.msu.edu

In my opinion, nowadays, many people are trying to lead very healthy life style. 
They're eating low fat food, vegetables and fruits. 
That is why I decided to be focused on fruits for my project. I want to promote healthy life style.