28.2.14

S/S 2014 - Colours

Designers take a modern twist on the traditional for spring 2014 by pairing soft pastels with vivid brights to create a colorful equilibrium. Inspired by a mixture of blooming flowers, travels abroad and strong, confident women, designers use color to refresh, revive and defy conventional wisdom.
"This season, consumers are looking for a state of thoughtful, emotional and artistic equilibrium," said Leatrice Eiseman, executive director of the Pantone Color Institute®. "While this need for stability is reflected in the composition of the palette, the inherent versatility of the individual colors allows for experimentation with new looks and color combinations."
Although bright tones such as solar yellow and orange peel bring a fresh zingy update to accessories collections, the new palette of neutrals is an important development for colour. Shades such as dusty nude, pale pastels and sand dollar are a contemporary option for staple accessories items.
- Pastel pales
Candy-coloured sugar pastels emerged as a key colour story, bringing a softly feminine elegance to footwear and accessories, sitting perfectly within our Modern Romance trend for the season and offering a new look to many staple silhouettes. Ice-cream sundae colours were worked alone in fashion shades of marshmallow pink, forget-me-not blue, soft parma violet, pistachio and sugared lemon.

- Bubblegum
Pink dominated the runways this season, appearing in every shade from soft rose through to sugared candy and bright bubblegum. It was these bubblegum shades that look newest, especially for footwear and accessories, bringing a youthful appearance to luxe croc-skins and high-shine leathers. This will be a key colourway for the youth market, and sits nicely with the Modern Romance looks for next season.

- Solar
Solid brights appeared as an important colour message for bags as sunshine brights and almost-neon tones light up bags of all sizes. For footwear, solar yellows were used all over or pared down with black or white for a striking combination as colour-blocking continues to be a key message for the season. Within jewellery, oversized gemstones look new again when worked in this vibrant shade for statement necklaces, oversized rings and earrings


- Krishna
Expect to see bright shades of tangerine orange, carrot and saffron become standout colourways for next season as they infiltrated footwear and accessories on the catwalks. Hot orange was used alone as a block colour or teamed with saturated black for ankle straps and trims, creating a bold, Modernist look. At Emilia Wickstead, Krishna hues were teamed with fuchsia, showing the effectiveness of clashing hot brights together – perfect for the youth market customer. 

- Jewel tones
An intense level of brights emerged on the runways as saturated jewel tones were used as block colours for evening and partywear-appropriate footwear and accessories, coming in rich sapphire blue, amethyst and emerald worked in lustrous fabrics including satin and metallic leathers for added depth and high-glamour finishes.


- Colour-blocking
A continuing favourite within footwear and accessories, colour-blocking is kept bold and bright for the new spring/summer season as intense, hot brights were worked together, looking bold at Prada and Sacai. Alternatively, key colourways were worked back with bright white, sitting nicely with the sports-luxe mood for next summer.


- New neutrals
In complete contrast to the hot brights that are impacting upon next season, a move towards new naturals offers light relief and a calmer aesthetic across footwear and accessories. Soft pastels, cosmetic pales, alabaster and ivory soften the bright summer palette, which will work well across both the Modern Romance and Super Sports Luxe trends.


- White
White was a constant colour trend in all four cities, showing the continuation of super-luxe sports looks while bringing a streamlined and minimalist appearance to seasonal key items and proving that less really is more. Watch out for gold metallic hardwear for clasps and closures, which will give all-white accessories and footwear a high-fashion appearance even at a commercial level.


- Metallic silver
While metallic finishes have been a mainstay on the runway for a number of seasons, it was all about silver for spring/summer 2014, bringing a fun, feminine look to footwear and accessories. The look was lustrous with high-shine leathers, satins and iridescent finishes used all over for high-held sandals, masculine brogues and clutch bags, which will be perfect to add a metallic pop to everyday apparel looks.


- Black & White
Black and white were worked as a simple monochrome story, with graphic blocks of colour used across footwear and accessories creating striking looks that work well within our Super Luxe Sports trend story. This could also be used for everyday commercial items, updating favoured footwear and accessory silhouettes. Black and white was also a main player within prints, appearing in bold stripes, checkerboards and geographic grids.


- Grass green
Super-bright grass green works as an accent in accessories, as well as a standalone shade for smaller items and jewellery.

- Aqua
Cool aqua blue is a refreshing colour for sporty and contemporary-luxe accessories.


- Metallic gold
Green- and red-cast gold shades create an antiquated mood for accessories this season.




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