- Geo grid
After the commercial success of last season’s checks and plaids within the Punk-Grunge trend, geometric grids emerge as the key update to this print and pattern story for the new season. This trend sees a mixture of precise, measured lines, with naive, hand-drawn grids at Kate Spade offering a nice twist for the youth market customer. A black and white palette truly dominated this print story, sitting nicely with the continuing super-luxe sports looks of this season.
- Super stripes
Bold stripes made an impact on the runways this season, emerging as a fresh new look across women's footwear and accessories items. Stripes were striking in bold two-tone combinations with all-over applications dominating for bags, while placement stripes on heels or soles led the way for footwear, which will be essential at a commercial level. Black and white combinations, which have been important for apparel in recent season, has now moved on to the footwear and accessories areas of the market, while clashing brights and matt and shine contrasts – as seen at Mulberry – show a new direction for this print.
- Florals
Florals were one of the strongest print and pattern trends on the runways this season, and look set to be one of the most commercial print trends across footwear and accessories next season. An English country garden aesthetic was favoured, with all-over ditsy florals in a pretty pastel palette or springtime brights, with monochromatic silhouette prints adding a pared-back option for this look.
- Surreal jungle
The ubiquitous animal-skin prints continues to be a main player, moving away from the printed ponyskin and natural hues seen in previous seasons and moving towards more surreal colourways and bold prints. Big-cat spots and stripes lead print pattern, with patterns clashing together and unrealistic brights of tropical leaf tones, aqua blues and orange peel emphasising the trend's surreal nature.
- Retro mid-goes
1960s-inspired retro geometics in mid-sized grid formations look sophisticated for spring/summer 2014. Compose regular patterns using circles and squares.
- Angular graphics
Angular geometric compositions in single colours have a modern, graphic simplicity and bold feel that's perfect for sophisticated looks.
- Pop culture
Inspired by tribal geometric patterns, this bright pop-print story brings a lively attitude and energy to the summer season
- Graphic duo tone
A graphic interpretation of tribal-inspired prints sees oversized geometric patterns used in experimental duo-tone colours.
- Zebra
Monochromatic zebra stripes have a bold, graphic feel. Experiment with symmetry for a kaleidoscopic look.
- Leopard
Leopard spots continue as a perennial favourite. Use natural, traditional colours and almost-abstract composition for a classic feel.
- Sketchbook illustration
Sketchbook-illustration styles focus on hand-drawn doodles, scribbles, text, figurative characters and florals for playful expression. Experiment with black and white versions for a graphic modernity.
- One-word statements
Single-word statements with uncomplicated, to-the-point messages create more impact than ever. These simple type tees are perfect for the casual placement market.
- Varsity style
Varsity placements had a playful look this season. A new direction saw them combined with all-over patterns, either with pattern infills or by overlaying varsity numbers onto abstract patterned grounds, as seen at Fyodor Golan.
- Portraits
Updating the traditional photo-portrait tees are artistically illustrated styles. Hand-drawn faces and large, oversized placements have graphic impact.
- Brand image
Graphic brand logos with a playful feel stood out this season. Use licensed graphics with various application techniques for a brand image statement that is simple yet bold.
- Painterly art house
Graffiti, expressive brush strokes and painterly mark-making make for dynamic prints inspired by the art world. Graffiti-esque prints capture the eye, so look to use monochromatic colours and bold, large-scale compositions.
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